Private Label Rights Lesson #1 - Two Ways to Sell Your PLR Products

Selling turn-key PLR products is one of the most profitable
strategies for using PLR. You can get ebooks, video courses,
audio courses and various other forms of PLR that you can then
sell as your own products. If you have an existing email list
you can offer it to them or you can set it up to sell from your
own website, and then start generating traffic to that site. 

You basically have two options when you sell a PLR product: 

1. Sell it as is, in its original, unchanged form 2. Edit it or
repurpose it in some way to make it more unique before you
starting selling 

Both strategies have their place, but in most cases you'll be
more profitable by choosing the second option - editing it in
some way before you start selling it. 

This can mean rewriting the content in the case of an ebook or
it might mean repurposing that content into a completely
different format, such as audio or video. 


Think about this for a moment... 

If the only change you make to a PLR package before you start
selling it is recording a video version (which can also be
turned into an audio version very easily) you're going to have a
multi-media course that people can watch, read or listen to. 

If they compare that with another offer from someone who simply
put the PLR up for sale in its original format, which offer do
you think they're going to buy? Even if you charge more for your
"expanded" version, chances are good that they would choose
yours. 

And taking it one step further, once you have audio and video
recordings for the package, you have the basis of a physical
product - printed book (from the ebook), audio CDs (from the
audio files) and even DVD training (from the videos). 

A physical product like that can be sold for $197-$297 quite
easily, compared to maybe (and it's a big maybe!) $97 for the
complete digital version. And an ebook all by itself? Probably
no more than $27. 

Of course, rewriting and repurposing the content takes time,
which kind of defeats the purpose of PLR in some ways. It's all
about saving you time when creating content. 

If you want to sell it as is, in its original form there's
nothing wrong with that. 

The key to making this work is having an audience that you can
market it to - an email list, a list of followers on Twitter or
Facebook, etc. 

If you have an audience of people with whom you already have a
connection, you can simply send them an offer for the new
product. Load it up on your website (or register a new one if
you prefer) and send them to that page. 

If you don't have an audience yet, you can promote it in other
ways - forum signatures, SEO, paid traffic, etc. - but the
chances are higher that those people might have seen the same
offer somewhere else, and might wind up buying from the cheapest
source. 

And remember - being the cheapest source is usually not the best
way to generate sales. You want to target people who are happy
to buy from you at any price, not the ones that are always
looking for the cheapest source. 



Another effective strategy for selling PLR is to use a "hybrid"
of the two options - selling as is or customizing. 

One of the keys to being successful with PLR is taking fast
action. The sooner you can get it up and selling, the sooner you
can make back the money you spent on it (and then some). 

Being quick-to-market also means you'll beat many of the other
people who bought the same PLR package, effectively avoiding
early competition. 

To get the best of both strategies, you can set up the "stock"
PLR package and start selling it through your email list,
Facebook Page and so on right away. Then work on adding value
through repurposing and rewriting the package. 

You can even offer the initial package as a sort of "review"
copy. Let your audience know that you're offering them a
"pre-launch" deal, in exchange for some feedback. This can help
you generate testimonials for one thing, and it will also
generate feedback from those buyers as to what could be added or
improved. 

This can all be incorporated into your final "expanded" version,
making it even more effective. 

In exchange for sending in a testimonial or feedback (good or
bad) those people could be given a free upgrade to the final
version when it's ready.


To Your Success,
YOUR NAME

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